Archive

The creative cycle

Initiate: Define the objective, Gather the facts, Clarify the problem Conceptualize: Generate ideas Optimize: Refine the idea, Validate the solution, Define the plan Implement: Go and get it done!

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Middle ground

    This is the process we plan to follow for Metromer. To develop an innovative business, it is vital to strike a balance between need-led-design and context-led-business. In the middle of these 2 tracks, are the filters to make the right decisions. The first stage is Design research (shown on the left) and the Market […]

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Google makes shopping bags

Making the ideal shopping bag for the farmer’s market at Fontainebleau, France along with my team from google who are at INSEAD for the Strategic design workshop. The market has the freshest cheese, the softest bread and tastiest wine- that we take to the forest for a summer picnic brunch. Ah, the mess we made!

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Need intersection: System map

The solution would have to satisfy all these stakeholders to be truly innovative. At the intersection of the 5 spheres in the system map, lay the ideal ERV (emergency response vehicle). Step 1: Blue post-its represent insights. All the insights are written on blue post-its. We put them on top a board with the ones […]

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Diverging, Converging

This is the schedule for the 14 week project. Each phase has been explained in detail below. Click and explore. This project was about strengthening ARC’s most important symbol, the Emergency Response Vehicle (ERV). Click on each stage to see more They wanted new ideas for the Emergency Response Vehicle (ERV). This ERV is a […]

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