The creative cycle

Initiate: Define the objective, Gather the facts, Clarify the problem Conceptualize: Generate ideas Optimize: Refine the idea, Validate the solution, Define the plan Implement: Go and get it done!

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Google makes shopping bags

Making the ideal shopping bag for the farmer’s market at Fontainebleau, France along with my team from google who are at INSEAD for the Strategic design workshop. The market has the freshest cheese, the softest bread and tastiest wine- that we take to the forest for a summer picnic brunch. Ah, the mess we made!

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