Strengthening American Red Cross
The ERV system
ARC uses the ERV (emergency response vehicle) to get resources to the site of the disaster. Each ERV is like a sensor, with the volunteers, to get critical information back to the center intelligence. This keeps the complex system of disaster response, working. See video below.
The ERV solution
Down time is converted to “up” time
We convert the down time which is costing dollars to ARC, by not maximizing the usage of the ERV, to “up” time, that helps in raising awareness and promoting preparedness.
During a local community events, people are ready to socialize and have time to relax. This might be a farmer’s market, a local football game or even something like the Rose parade (Pasadena). We give out food and beverages from the serving window of the ERV. At the same time, we send the message of what ARC does through the screens. There are 2 screens on either side of a folding panel built into the ERV. We leave something that acts as a souvenir for them to remember ARC by.
It is also designed for the core–function time, when it is responding to disaster
These screens are used during disaster response, to give weather forecast, make announcement, give safety instructions etc.
ARC balloon lights are deployed on the roof of ERV at the field for increased visibility in media and to clients. The balloon inflates in seconds to give glare free white light, and uses a simple plug to maintain air pressure. It signals hope and care to the clients.
Objective of the “Up time”
Messages that we have collected from the field are put up. Compelling stories of hope which keep volunteers going. The visitors hear stories of survivors, see thank you notes and pictures from the field.
Further this platform is used for promoting preparedness. Visitors get information and samples of items they can purchase like preparedness kits.
While they walk about, they see the donation information, and can just call the number to donate to ARC.
The media they would see on the screen, while it is parked might be something like this.
Objective of the “Respond time”
Several features were added to the interior of the ERV, to decrease fatigue for the volunteers and so increase the quality of care. While there were incremental changes such making the serving table so it can slide for easy access to the Cambros, there were also whole new features like additional fold out seating and a separate window for counseling so that the food serving from the main window is not slowed down.
Roll out plan
Our roll out plan for the ‘Up time’ ERV, makes sure that we give enough time for testing the features, and achieve the goal of ONE ARC, through the ERVs by 2014.