We are a global commuter brand that help commuters feel good about commuting. We do this though:
- A sense of security/safety : feeling secure and knowing their belongings are safe and with them.
- A sense of control: knowing and having information to make smart decisions.
- A sense of community: ability to connect with fellow commuters, as symbols of belongings to the commuting culture.
- A sense of fun: making commuting a long playing fun game.
Product 1: Commuting game app
Check out the video above to know more about the app. The design of the app in currently under progress, but you can sneak a peak here.
Product 2: Line of commuting bags
The commuter bags are designed with features that make commuting easier.
- Hidden openings for security on the crowded metro.
- Versatile bags, that make it easier to carry while running to meet the bus.
- Modular bags, with different sized totally detachable sub-bags, to carry the formal shoes that you don’t want to ruin while walking on the street.
- Smaller accessories that make it easier to carry loose change, your metro pass, or your precious laptop.
Physical meets virtual
The functional take away for the user is to gauge the smartness of the commute on scales of time, money and carbon. Apart from this, the point system is rewarding at 2 levels.
- Accomplishing milestones, brings status and extends the challenge.
- With milestones you unlock actual physical status symbols. These are limited edition bags from the line of commuter bags made by Metromer. These mark you as belonging to a select inner circle of Metromers– people that know the city and own it. The value of this limited line is exclusive as it cannot be purchased outside the app.
- App sales
- Affiliate marketing:
Ad revenue on app
- Soft goods wholesale
- Soft goods online retail