the sweet spot

Middle ground

    This is the process we plan to follow for Metromer. To develop an innovative business, it is vital to strike a balance between need-led-design and context-led-business. In the middle of these 2 tracks, are the filters to make the right decisions.

The first stage is Design research (shown on the left) and the Market research (on the right). Each of these lead into Design conversion (create the product/ service) and Business planning (build viable strategies to support the mission).

Click image for zoom-in of the process flow and click here for project outcome.

Need intersection: System map

The solution would have to satisfy all these stakeholders to be truly innovative. At the intersection of the 5 spheres in the system map, lay the ideal ERV (emergency response vehicle).

Step 1: Blue post-its represent insights.
All the insights are written on blue post-its. We put them on top a board with the ones related, closer to each other, as in an affinity cluster map.
Step 2: Green post-its for specific area in the system. Each broad cluster, represented an area that had opportunity for design intervention.
Step 3: Pink post-its represent opportunities, close to the insight that led to it.

affinity diagram red cross

We went on to connect the areas with thread, to map the flow of resources through the system.

red cross system map
See the video of the system map.
See the project here.

Research everything

The process started out with approaching the research from 3 directions.
  • The human needs
  • The technologies that can be leveraged
  • Business goals of Moen and their strategy (vs) that of the other competitors in the industry

Is there a bathroom sink ritual that people follow? How does the user behave?

What technology is owned by Moen, or can be licensed by them easily?
What materials can we use that will suit the function of the sink, while having the least carbon footprint? What does the life cycle analysis look like?

Is the solution sustainable– economically? socially? environmentally?

For a product to be sustainable, it has to be loved by the user. This makes sure it has a long life, and is well cared for. Not only does it have to be a delightful experience, but has to add meaningful value to the life of the user.

Meanwhile, the process around the life of the product have to be sustainable from cradle to cradle. These two essential aspects together make a product truly sustainable.


See full project here