blog

The creative cycle

Initiate: Define the objective, Gather the facts, Clarify the problem Conceptualize: Generate ideas Optimize: Refine the idea, Validate the solution, Define the plan Implement: Go and get it done!

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The Metromer team

  After 4 terms of being at Art Center, given its demanding work load, we were glad for a break during the Spring of 2011. Yusun was excited to be in Hong Kong. Meanwhile, I was at INSEAD, Fontainbleau, near Paris attending business school. We spoke often. Conversations would often return to how we could […]

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Middle ground

    This is the process we plan to follow for Metromer. To develop an innovative business, it is vital to strike a balance between need-led-design and context-led-business. In the middle of these 2 tracks, are the filters to make the right decisions. The first stage is Design research (shown on the left) and the Market […]

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Google makes shopping bags

Making the ideal shopping bag for the farmer’s market at Fontainebleau, France along with my team from google who are at INSEAD for the Strategic design workshop. The market has the freshest cheese, the softest bread and tastiest wine- that we take to the forest for a summer picnic brunch. Ah, the mess we made!

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Tracing a pregnancy

The first stumbling block, as I started enthusiastically on the project, was the complete lack of data concerning the current medical system in India. It is a disorganized game, with each playing by their own rules- the government hospitals, the single/family doctor nursing home, the religious / social group hospitals, and the corporate chains that […]

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