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        Designing solutions to answer targeted needs. Adding value through the design of products, experiences, interfaces and interactions.               Finding insights & developing opportunities from them that are feasible for the organization, desirable for the customer and viable for the business.               Disruptive thinking for long-term growth. Assimilating analysis of trends, the industry, competition, market and needs to create new business concepts.         

    Skills

     
                                                 
        Innovation sweetspot
 
           Strategic design
 
           Problem solving
 
           Behavioral research
 
        
     
                                                 
        User experiences
 
           Graphic design
 
           Product design
 
           Multicultural teaming
 
     
                                                 
        Need identification
 
           Building frameworks
 
           Visualizing
 
           Presenting
 


Featured project: Metromer


Featured video: Strategic design


    Featured blog posts

 

                                                 
        Middle ground: To develop an innovative business, it is vital to strike a balance between context-led-business…
 
           Google makes shopping bags: Making the ideal shopping bag for the farmer’s market at Fontainebleau…
 
           A green bathroom: The human needs, The technologies that can be leveraged, Business goals of Moen and…
 
           American Red Cross: Strengthening ARC’s most important symbol, the Emergency Response Vehicle (ERV)….
 


With education and experience in both design and structured management, my objective is to combine creative problem solving with analytical skills. Please contact me for Job opportunities, Strategic design consultation & Freelance design work.     
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