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New product and
digital concepts

 
               
New opportunity
development

 
               
New Business
concepts

 
        
        Designing solutions to answer targeted needs. Adding value through the design of products, experiences, interfaces and interactions.               Finding insights & developing opportunities from them that are feasible for the organization, desirable for the customer and viable for the business.               Disruptive thinking for long-term growth. Assimilating analysis of trends, the industry, competition, market and needs to create new business concepts.         

    Skills

     
                                                 
        Innovation sweetspot
 
           Strategic design
 
           Problem solving
 
           Behavioral research
 
        
     
                                                 
        User experiences
 
           Publications
 
           Product to market
 
           Multicultural leadership
 
     
                                                 
        Need identification
 
           Building frameworks
 
           Visualize/ Prototype
 
           Story telling
 


    About

        Neeti is an entrepreneur and design strategist. She is the co-founder of Sohum innovation lab. She does consulting alongside, to provide services in design strategy and innovation and works with a network of collaborators.
She did a stint at the INSEAD school of business and an MS in Industrial design at Art Center College of Design. She has worked in a variety of industries including medical devices, consumer packaged goods, consumer electronics and automobiles.
    
Work place: Sohum innovation lab
    
Contact through: Linkedin profile | Twitter @neeti_kailas | About.me/neeti
       

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