New product and
digital concepts

New opportunity

New Business

        Designing solutions to answer targeted needs. Adding value through the design of products, experiences, interfaces and interactions.               Finding insights & developing opportunities from them that are feasible for the organization, desirable for the customer and viable for the business.               Disruptive thinking for long-term growth. Assimilating analysis of trends, the industry, competition, market and needs to create new business concepts.         


        Innovation sweetspot
           Strategic design
           Problem solving
           Behavioral research
        User experiences
           Graphic design
           Product design
           Multicultural teaming
        Need identification
           Building frameworks

Featured project: Metromer

Featured video: Strategic design

    Featured blog posts


        Middle ground: To develop an innovative business, it is vital to strike a balance between context-led-business…
           Google makes shopping bags: Making the ideal shopping bag for the farmer’s market at Fontainebleau…
           A green bathroom: The human needs, The technologies that can be leveraged, Business goals of Moen and…
           American Red Cross: Strengthening ARC’s most important symbol, the Emergency Response Vehicle (ERV)….

With education and experience in both design and structured management, my objective is to combine creative problem solving with analytical skills. Please contact me for Job opportunities, Strategic design consultation & Freelance design work.     

designed by neetikailas ©2012